Transform Your Convenience Strategy with CPG Data from the Independent Retail Market

Skupos Insights provides actionable convenience retail data for CPG brands.

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Informed decisions start with Skupos. Our data is the most complete, actionable CPG data in the c-store industry.

Execute Your Brand Strategy With Skupos

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Transparency in the Market

  • Understand real-time consumer purchasing behavior across company and competitor products to perfect your distribution, assortment, pricing, and promotion strategy.
Increase Sales

Increase Sales

Tap into new revenue opportunities and grow your independent convenience retail business with fully managed programs and SKU-level insights from Skupos

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Get Started With Skupos

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Optimize Spend & Execution

Rely on a single partner to fully execute and measure revenue driving trade promotions, rebates, and scan data programs. View engagement metrics to optimize future campaigns

Brands Skupos Works With:

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Coca-Cola
Essentia

Turn Insights to Action

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Bottling Success in the Packaged Beverage Industry:
Insights From the Independent Market

Brands utilizing Skupos are staying ahead of the curve when it comes to evolving market trends, and using those trends to better inform business decisions and ensure the success of their products. While brands continue to evolve alongside rising inflation, harnessing the power of real-time data to offset these trends is crucial.

 

In this data report, discover how brands are utilizing data from the largest network of independent retailers to build effective convenience strategies in the packaged beverage industry. Some notable data points in this report:

 

  • Inflation is evident versus a year ago, pack bev units are down nearly 5% despite revenue increasing 2.3%
  • The Great Lakes & South East regions hold the highest saturation of unique product SKUs within stores.


View the Data Report

What Our Clients Say About Us

“Skupos Insights gives a level of granular insights and actionable intelligence for a distribution channel that’s never had this kind of visibility before.”

Revenue Manager,

Major CPG brand (Carbonated Soft Drink Category)

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The Largest Convenience Retailer

Better understand how your brand performs across thousands of independent convenience stores you couldn’t access previously.

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Essential retail cpg POS data from Skupos for brands to strategize against and activate to reach their goals.

15,000+

 Stores

Nationwide

10%

 of C-store
Market

$216M

 Sales Tracked
Per Day

Independent Convenience Retail Data Report: 2022

Year in Review: the independent c-store market has seen a lot of change over the past few years, and 2022 was no exception. We analyzed data from our network of 15,000+ independent c-stores to demonstrate some of the industry's most impactful trends. A few highlights of this cpg data report include:

 

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    Record Breaking Gas Prices

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    In-Store Foot Traffic

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    Category Performance

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    New Product Innovations and more!

View the Data Report
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How Do Brands Action this Data?

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Create programs that encourage retailers to carry, correctly price and promote your ideal product mix

Explore Skupos Engage

Get Started Today!

Tap into a new data resource by integrating Skupos into your brand strategy.

 

© 2022 Skupos